Janine Hornsby MBA, MAJul 16, 20206 minFive Things to Remember When Building Your Author Brand. I read a news article recently about Beyonce winning a legal battle to trademark her daughter’s name, preventing a wedding planning...
Janine Hornsby MBA, MAJul 6, 20204 minPeople do Judge a Book by its Cover, Title, Pen Name, Blurb, and Author Bio!Many of us have the phrase, “don’t judge a book by its cover”, drummed into us from an early age as a way to remind us that we should not...
Janine Hornsby MBA, MAJun 3, 20207 min5 Things Authors Should Know that Publishers Won’t Tell themI have seen too many authors become despondent and angry because they invest large sums of money and many hours to publish and promote...