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Five Things to Remember When Building Your Author Brand.

I read a news article recently about Beyonce winning a legal battle to trademark her daughter’s name, preventing a wedding planning company from calling themselves “Blue Ivy”. Although some people will roll their eyes and say, “this is nothing more than a celebrity stunt to get press coverage!”. However, Beyonce understands the strength of a brand and Blue Ivy is not just her daughter’s name it is her brand and this is the reason why celebrity parents give their children unus

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